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25% Off Object-Oriented UX (OOUX) Fundamentals | Udemy Review & Coupon

25% Off Object-Oriented UX (OOUX) Fundamentals | Udemy Review & Coupon

Our approach to solving complex User Experience and Product Design challenges involves utilizing the combined strength of OOUX and ORCA.

This course covers:

Object-Oriented UX (OOUX) Fundamentals is a 6.5-hour on-demand video course that covers the fundamentals of OOUX. It provides 14 downloadable resources, such as step-by-step tutorials, to help learners apply the concepts they learn to their own projects. The course can be accessed on both mobile devices and televisions, making it convenient to study anywhere. Upon completion, learners will receive a certificate of completion to demonstrate their understanding of the concepts taught in this course.

What you'll learn

Understanding user experience (UX) design can be a difficult task. When designing in this field, countless mistakes can weigh down the user and wreck an otherwise successful project. To combat these problems, an object-oriented approach is necessary. Learning the essentials of UX design can look intimidating at first, but taking one step at a time will bring about a better end result for any aspiring designer.

When delving into UX design, one must first understand how to facilitate collaborative workshops which will answer mission-critical questions while simultaneously creating a shared language between all parties involved. This works by helping to create communication and collaboration between designers, developers, business teams as well as stakeholders who are associated with the project. Next, familiarizing oneself with Noun Foraging will help kick-start any given project no matter the complexity or research done prior. Once done with that step, designers should then tackle system modeling in conjunction with a Nested-Object Matrix which will ultimately lead to intuitive navigation for users following their mental model as closely as possible.

Identify common UX mistakes that may negatively impact users and discover ways to address them through an object-oriented approach.

One way to begin a UX design project, regardless of its complexity or the amount of research conducted, is through the use of Noun Foraging.

The process of system modeling involves using the Nested-Object Matrix to create navigation that aligns with the user's mental model.

Learn how to conduct a functional audit using a Call-to-Action Matrix and clarify roles and scope from the beginning. Discover the powerful UX skill of Object Mapping. Develop a Nested-Object Matrix to methodically chart the organization of your objects, providing your team with a clear view.

Incorporating content strategy, content design, and UX writing into the design process earlier can be beneficial. Utilizing templates for object sketches can simplify visualization. Implementing OOUX can improve UX skills and make work more enjoyable.

Lastly, auditing functionality through the use of the Call-to-Action Matrix is key when discerning assigned roles and scope from the beginning of each unique project.

About the author

Joe Natoli is an expert in the field of User Experience (UX) and User Interface (UI) Design. As a professional, he has provided his expertise to a variety of Fortune 100, 500, and government organizations. This impressive list includes large-scale commercial industry entities such as Facebook, Google, Kroll/Duff + Phelps, Broadridge, and Conde Nast just to name a few. Joe has also had the privilege of working with various government agencies such as The National Science Foundation, the National Institutes of Health, Dept. of Defense, and The Dept. of Homeland Security respectively.

Not only does Joe have extensive career experience in these fields but he also spends half his time teaching students through writing, coaching, and speaking on UX & UI design. In fact, he has launched five successful online courses across multiple platforms which have gone on to collectively enroll more than 280 000 students around the world! If that doesn't stand testament to Joe's capabilities in this area then nothing will! It's no wonder why people look up to him for guidance and help when it comes to UX & UI design.

Sophia V Prater

She is a leading practitioner of object-oriented UX, a methodology that gained popularity starting in 2013. She instructs on OOUX methodologies through various platforms such as conferences, corporate settings, and her online certification program.

She has a passion for mentoring and assisting driven individuals in shaping their professional paths. She led the Atlanta chapter of Ladies that UX and created the UX Hustle Summit Conference, as well as hosting the UX Hustle Podcast.

Prior to beginning work on Rewired, she was responsible for leading UX initiatives for various clients including AT&T, Blue Cross Blue Shield, Athena Healthcare, Coca-Cola, the IRS, and the Australian Tax Office. In her role as a UX designer at CNN, she created the responsive 2012 election night experience which was viewed by over 200 million people. In 2016, she returned to perform the task again in a consulting capacity. Currently, her focus is on introducing the concept of OOUX to companies and teams globally.


This course is ideal for beginners in the field of User Experience (UX). A basic background in UX, its language, and business dynamics is essential, and any experience with psychology will be beneficial.


Object-Oriented UX (OOUX) is a powerful tool for every UX designer to have. Its main goal is to simplify and amplify user experience and product design efforts by providing clear structures that are derived from chaos. It is not meant to replace any current UX practices like Design Thinking or Agile, but rather supplement them to provide clarity and tangible solutions. OOUX has been praised by many designers as it makes designing fun again.

This course covers OOUX in detail, guided by Sophia Prater, the founder of OOUX, and Joe Natoli, a respected Udemy instructor, and consultant who specializes in UX. Together they walk us through techniques that aid in building solid foundations along with reusable parts that fit well into the user’s mental model as well as the desired business model. It provides users with an immensely useful tool that can be used to tackle design challenges with enthusiasm knowing there will be results at the end. All of this while encouraging creativity and collaboration between those involved in the process!

This course covers the fundamentals of OOUX, its implementation, and team sharing:

  • The article begins by discussing the advantages of OOUX and then provides a step-by-step guide on how to center a product around its essential components, which are the ones that users are genuinely interested in.
  • The process involves identifying a system's objects, determining their relationships, outlining user actions, and developing structure with content and metadata.
  • This approach can enhance your product design and UX process, leading to more efficient use of time and energy.
  • Expand your OOUX knowledge with four OOUX Laws that can assist you in combatting unintuitive designs that may harm your product. You won't be able forget them after completing module 4.
  • Create sketches of your OOUX work for representation on both card and detail pages. Sophia demonstrates the process of creating contextual navigation, reducing redundant efforts and missed links, and simplifying the visualization of a product.
  • Gain additional support for implementing OOUX within your team by exploring tips and recommendations for introducing your colleagues to the framework, which can lead to improved communication and productivity.
  • In this course, there will be a design challenge presented and the workbook provided will guide you through completing five main activities. After completing the course, bring a new copy of the workbook to your workplace and utilize your improved OOUX skills to enhance your UX with minimal issues and ensure long-term success.

This course is intended for:

This course is designed for UX Designers who want to improve their capacity to wrangle complex systems, better communicate with their team and stakeholders, and elevate their careers. By providing a robust system for UX design that can be easily implemented, this course simplifies the task of creating intuitive designs for products. It also serves developers tasked with UX and UI work by providing an efficient model for constructing reliable user experiences.

For those looking to add more depth and structure to content strategy, content design, or UX writing, this curriculum utilizes the OOUX approach as a means of solidifying user experiences through structured architecture and design. Those already in UX management or direction will find tangible benefits in utilizing OOUX as well. Ultimately, this course serves as an all-inclusive guide for anyone wanting a systematic approach to structuring user experiences that are both comprehensible and easy to craft efficiently.


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Customer Reviews

Based on 5 reviews
Excellent course. Thank you Sophia and Joe.

I am close to completing the course and am looking forward to finishing it. I intend to apply this methodology to the ongoing project in order to organize all the components. As a relatively new UX professional, I have not yet had the chance to enroll in Sophia's masterclass or self-guided class. However, I have been attending the OOUX Happy Hours and attempting to grasp the methodology, as I believe it offers advantages. This course has provided a solid foundation for understanding fundamental principles and analyzing complex information. I am looking forward to completing the entire masterclass.

There's a lot of great info in this course.

Breaking down complexity can aid in better understanding for both UX professionals and other individuals. It is important to be able to effectively communicate information, as those who do not immediately grasp it may dismiss its value. Additionally, once people become aware of your work, they may ask questions and require further explanation.

Extremely inspiring course and concept.

I would like to express my gratitude to Sophia and Joe, as I believe this course will serve as a valuable resource for me in the coming years. This methodology seems well-suited for managing complex situations with limited information and time constraints. I plan to start using it in my work without obtaining permission and will invite others to join me in this endeavor. Thank you very much for this. Your work is excellent.

Angela S.
Well structured

I am nearing the end of the course and eagerly anticipate its completion. I intend to apply this methodology to the current project I am handling to comprehend all the various components. As a new UX professional, I have yet to take Sophia's masterclass or self-guided class. However, I have been attending OOUX Happy Hours and studying the methodology to gain a better understanding of its advantages. This course has provided me with a solid understanding of the fundamentals, enabling me to apply the principles and analyze intricate concepts. I am eagerly anticipating the opportunity to take the entire masterclass.

Angie L.
Excellent course.

I express gratitude to Sophia and Joe. Upon completing a few videos, I began implementing certain techniques in a redesign of an e-commerce site. I plan to use these methods when redesigning an existing CMS/POS which has been a challenge for me. Your teaching style is effective and easy to follow. I recommend this course to both designers and developers. I look forward to further practice and mastery of the skills learned.

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